Thursday, September 15, 2011
Zeiler: Euro nets wary of Hulu
CAMBRIDGE -- Hulu, the U.S. online service backed by NBC, Fox and ABC, is unlikely to ever sign a partnership deal with a European broadcaster.This is according to RTL Group CEO Gerhard Zeiler, speaking at the Royal Television Society's Cambridge Convention, on Thursday, in a session that looked at the threats and opportunities presented by Internet-enabled TV. He revealed that negotiations to form joint ventures with Hulu collapsed because European webs were not prepared to allow Hulu to generate advertising revenue around their shows.Zeiler said: "We love to work with aggregators, but there are two conditions -- we have to sell our own advertising, and we won't sell individual programs to aggregators. " The RTL topper recalled how in 2009 Hulu was confident it would roll out its service within 12 months in the U.K., France and Germany.They didn't do any deals because all the broadcasters said the same thing -- we don't want Hulu to change our Euros into Cents or our Pounds into Pence," said Zeiler. He stressed that European networks were determined to maintain control of their own channel brands and to continue selling their own airtime.In the U.K. ITV is understood to have held talks with Hulu.With catch-up services now widespread in territories such as the U.K. thanks to the BBC iPlayer and ITV.com European broadcasters believe that Hulu has missed its chance this side of the Atlantic. In the same Cambridge session in which Zeiler made his remarks about Hulu, Virgin Media's chief operating officer Richard Halton said that his company would generate one billion video-on-demand views this year in the U.K. Time shifting, more accurately individual viewing, is exploding," said Halton. Contact the Variety newsroom at news@variety.com Harry Potter and the Deathly Hallows Watch Online Free
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